Copywriter, Travel Writer & Blogger. Mendoza, Argentina & New York; April 2013 – Current

 

Copywriting:

• tommie hotels, Copywriter: optimized website content

  • Created brand level web copy: offers, food/drink, events, partnerships, news, our hotels

  • Created About tommie brand positioning statement & tagline

  • Created tommie Hudson Square hotel web copy:

    • landing pages - rooms, eat & drink, location, offers, meetings & events

    • 9 room descriptions; 4 restaurant descriptions

• Faena Hotel Buenos Aires, Copywriter: optimized website content

  • Stay section: web copy for landing pages - rooms & suites, restaurants & bars, meetings & events, spa services

  • 14 room & suite descriptions; 10 meeting & event space descriptions; 6 restaurants & bars descriptions;  9 spa treatments descriptions

• Faena Hotel Miami Beach, Copywriter: optimized website content

  • Stay section: landing pages for rooms & suites, restaurants & bars, meetings & events, spa services

  • 20 room & suite descriptions and amenity list

• Casa Claridge's Hotel, Copywriter: optimized website content 

  • Created landing pages - rooms & suites, restaurant, meetings & events, history

  • 6 rooms descriptions and amenity list; 4 meeting venue descriptions; 3 hotel offers

• Travelzoo.com, Hotel Writer:

  • Created 75 hotel profiles for US hotel members

• Vasconi Architects, Copywriter:

  • Created development statement, brochure copy and a video script for the Kai Tak Fantasy Architecture Competition in Hong Kong.

  • Created  company profile and partner biographies for business development packet

  • Created competition brief for Klekovaca Mountain Resort Architecture Competition

  • Created competition statement for Regeneration of the Port of Baku, Azerbaijan

• Taj Hotels, Resorts & Palaces, Copywriter: optimized website content 

  • Created Extended Stay Microsites for The Pierre, A Taj Hotel, Taj Campton Place, Taj Boston

  • Wrote Hotel Factsheets for The Pierre, A Taj Hotel, Taj Campton Place, Taj Boston

  • Created 50, 75, 100, 200, 250 word hotel descriptions for The Pierre, A Taj Hotel

  • Created room and dining descriptions for The Pierre, A Taj Hotel

• Descente North America, Copywriter: optimized website content 

  • Wrote 225 product descriptions for the 2013 ski and cycling collections

  • Wrote branding materials including craftsmanship and warranty information

  • Copyedit Fabric Tech website descriptions

  • Created product descriptions with sales key messages for 10 retail partners

• Estudio Mendoza, Copywriter:

  • Created company profile for Architectural Digest magazine listing

  • Created social media hotel profiles

• El Mercadito Restaurant (Mendoza, Argentina), Consultant:

  • Consulted on the company’s business plan and restaurant concept for a new dining outlet in Dallas, Texas

 

Travel Writing:

• Travel + Leisure: Latin America Correspondent and Stringer

  • Frequent contributor to Travel + Leisure Carry On Blog (2013-2015)

  • Compile extensive research reports on new tourism trends, hotels, connectivity, restaurants, bars and cultural events in Latin America

• AFAR.com's Mendoza Local Travel:

  • Wrote the AFAR Guide to Mendoza with over 140 reviewed destinations

  • Created Mendoza hotel profiles for AFAR’s Hotel Collection

  • Wrote "Mighty Mendoza" for Ask a Local in the December 2014/January 2015 magazine issue

• Yahoo Travel Explorer: 

  • Selected as one of 50 top bloggers whose blog content is shared on the Yahoo Travel's homepage

• Galavante.com, Contributing writer: an online travel magazine for the working jet set

• Additional outlets include: The New York Times, The Explorer by Jacada, Fathom Away.com, New York Resident Magazine, among others.

 

Patchwork Compass, Founder, New York; February 2010 – Current

• Created and maintain a travel and culture blog that provides original content and practical travel tips

• Yahoo Travel Partner

 

The Pierre, A Taj Hotel, Director of Public Relations, New York; March 2010 – April 2013

• Developed and executed integrated public relations and social media campaigns that supported key brand and sales initiatives

• Hired and managed three public relations agencies representing the hotel and the restaurant in North and South America

• Cultivated synergy and brand alignment among three US hotels, Taj corporate office and restaurant representatives 

• Created innovative promotions and packages that resulted in top tier media placements, built awareness and drove revenue

• Maintained and pitched a targeted database of high level media contacts in travel, trade, consumer, bloggers, and influencers

• Organized journalist visits, on/offsite media and consumer events, FAM trips, photo shoots and filmings

• Content creation for media purposes, guest communication, Taj ads, hotel/partner websites, social media, web marketing

• Directed crisis management efforts

• Established and leveraged brand partnerships with complementary luxury companies

 

Development Counsellors International, Account Executive, New York; February 2009 – March 2010

• Media relations for Colombia; Miami, FL; Park City, UT; Acoma Pueblo, NM; Tasmania, Australia

• Organized and escorted client media tours with top tier outlets in New York, California, Texas, Colorado, Washington D.C., Toronto and Montreal

• Wrote and edited press releases and pitches; research client destinations for highlights and story angles

• Managed social media presence for DCI and Acoma Pueblo, with special social media projects for clients

• Secured media and organized logistics for client events (consumer, lifestyle, trade, meetings and incentives)

• Created monthly and mid-term activity and clip reports for clients and senior management

• Trained and managed a DCI tourism intern every quarter

 

Four Seasons Resort Costa Rica & Great Exuma, PR Coordinator, New York; October 2006 – January 2009

• Produced written content for hotel marketing materials, media releases and quarterly newsletters

• Leveraged key media relationships for maximum print, on-line and broadcast coverage regarding travel, family, romance, spa, golf, design, food and business topics  

• Responsible for Latin American media outreach, garnered coverage in top tier publications

• Coordinated and facilitated on-property photo shoots, film shoots and press trips

• Represented hotel at corporate events, media events and tradeshows

• Co-created and executed annual public relations plan and marketing initiatives

 

World Bride Magazine, Editor at Large, New York; December 2006 – January 2009

• Contributing travel writer

• Freelance edit magazine and web article submissions

• Assist in editorial calendar coordination

 

The Coast Star, Reporter, New Jersey; May 2006 – September 2006

• Pitched and wrote cover stories and feature articles

• Proofed weekly publication

• Specialized in immigration issues

 

Erin Snow (Sportswear), Assistant to Designer, New York; August 2005 – April 2006

• Managed public relations effort, wrote press releases, pitched journalists

• Coordinated and budgeted events and trunk shows

• Conducted fashion market sales in New York, Las Vegas, Germany and Austria

 

Academic Study Associates, English Teacher, Spain; June - August 2004

• Created daily lesson plans focused on grammar, vocabulary, idioms, and American culture

 

Skills

• Fluency in Spanish (written and verbal)

• Proficient in Cision MediaSource, Vocus, Social Media Channels, Revinate, Rallyverse, WIX Media

 

Awards & Recognitions

• New Jersey Press Association Editorial Award Winner 2005

• Social Media Week – Women Leading in Social Media 2013